Privacy Policy
Last Updated: 2026
This Privacy Policy explains how directionsadvertising.co.nz ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us, subscribe to our mailing list, or fill out forms, we may collect your name and email address.
- Technical Information: We automatically collect your IP address, browser type, operating system, and device identifiers when you visit our website.
- Cookies: We use cookies and similar tracking technologies to recognise your device and preferences (see Cookie Policy below).
- Usage Data: We collect information about how you interact with our site, including pages visited, time spent, and links clicked.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our website functionality and user experience
- To conduct analytics and understand user behaviour and trends
- To track affiliate marketing activity and measure campaign performance
- To respond to your enquiries and provide customer support
- To send promotional content and newsletters (with your consent)
- To comply with legal obligations and protect against fraud
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality and security.
- Analytics Cookies: Help us understand user behaviour through tools such as Google Analytics.
- Affiliate Tracking Cookies: Used to track referrals to online casino partners and measure commission-eligible activity.
- Marketing Cookies: Enable personalised advertising and retargeting across platforms.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in gambling activities. Our website is for informational purposes only, and we do not control or endorse the privacy practices of linked casinos or affiliates.
Your Rights
Under New Zealand privacy legislation, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information (subject to legal obligations)
- Opt out of marketing communications
- Request information about how your data is being used
EU/UK Residents: If you are located in the European Union or United Kingdom, your data is also protected under GDPR, and you have additional rights including data portability and the right to lodge a complaint with your relevant data protection authority.
US Residents: If you are located in the United States, certain state laws (such as CCPA in California) may provide additional privacy rights.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes for which it was collected or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our affiliate programme requirements. You may request deletion of your information at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We will respond to your enquiry within 20 working days. If you are unsatisfied with our response, you may lodge a complaint with the Privacy Commissioner of New Zealand.